Hon. ERNEST BERTRAND (Acting Minister of Agriculture):
Mr. Speaker, I wish to answer a question asked yesterday by the
hon. member for Brant (Mr. Charlton) in respect to the advertising of Canadian cheese in Great Britain.
During the war and since, the sale in the United Kingdom of cheese and other strictly rationed products as national products has not been permitted. Advertising generally has not been considered desirable and certain types of advertising have been prohibited. The dominions, including Canada, accordingly discontinued all advertising. Recently some general forms of advertising have been undertaken, and in this regard Canada has required by regulation that all Canadian cheese exported be marked "Canada". Every Canadian cheddar cheese weighing more than sixty pounds now exported bears the word "Canada" fifty-eight times.