April 19, 1948 (20th Parliament, 4th Session)

LIB

Mr. McILRAITH: (Parliamentary Assistant to the Minister of Trade and Commerce; Parliamentary Assistant to the Minister of Reconstruction and Supply)

Liberal

1. (a) No money is spent for each respective province. The function of the Canadian government travel bureau is to carry on its advertising and promotional program on a national rather than a provincial basis.
(b) No amount of money has yet been spent for radio services out of the Canadian government travel bureau vote. The question of utilizing radio for travel promotion is, however, continuously under consideration.
(c) For newspaper advertising in 1948 the expenditure will be between $175,000 and $200,000.
(d) 1 For the printing of pamphlets, booklets, etc., the estimated expenditure will be $208,613. Our booklets, maps, etc., are distributed through co-operative agencies all over the United States and in many other countries of the world. Such organizations as the American automobile association and affiliated associates distribute our literature free of cost. Literature is also distributed through Canadian government trade commissioners and ambassadors abroad, and through banks, hotel associations, hotels, travel agents, travel bureaus, etc.
2. Fifty-seven persons are employed by the Canadian government travel bureau. Estimated salaries for 1948-49 will be $91,496.
3. None. The Canadian government travel bureau has not established branches but works directly with provincial tourist bureaus and tourist transportation interests throughout the country.
4. The estimate for our 1948-49 winter tourist advertising has not yet been decided upon.

Topic:   QUESTIONS
Subtopic:   TOURIST INDUSTRY
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