At the present time
there is no penalty at all in scores of cases for the indiscriminate use of the word "royal" where it is being used without even an application for it. I know cases of it right in my province where they use the term "royal" this and "royal" that. While at present a company will not be permitted to incorporate under that name, there is, so far as I know, no law under the firmament to prevent those people in that informal way from using the word "royal." In any case there is no harm in making the law clear upon the point. I do not think the word "imperial" in Canada stands in quite the same position as the word "royal." The word "royal" is far
more definite to us than the word "imperial." To say that you are going to sell imperial oil or imperial oats does not infringe, to my mind at least, nearly so closely upon what is denoted by the Royal family itself as the use of the word "royal." The hon. member cited the use of the words "king" and "queen." You may talk about the Queen Shoe Company or the King Tractor Company, and it is obvious on its face that those terms are too ambitious to carry the idea of any governmental favour. But when you use the word "royal," it seems to me that you are allowing that man an unfair advertising advantage, because when you come down through all the grades of intelligence, you will find some and not a few who will actually think that when a man has the right to use the word "royal" in connection with his business, he is a little nearer the throne in some business sense in governmental favour than his competitors. We had a debate which bordered on that by way of analogy when we incorporated the United Church of Canada. Objection was taken to that inasmuch as the newly named church seemed to have under that very term some of the rights of a state church. The objection did not prevail, but at the same time I was not entirely clear that there was not some validity in the objection. I have always held that it has been part of the policy as regards the use of the word "royal" in an advertising sense that it conveys an undue advertising advantage. It is too happy an advertising term.
Topic: CRIMINAL CODE AMENDMENT